Breguet
From 1775 to Today Breguet Makes Every Second Count in Style
Breguet marks 250 years with two Classique creations that fuse heritage, precision and elegance in truly timeless form.
Chronoby's
Omega
Ten Years Later, OMEGA Still Has Perfect Timing
Omega marks ten years of Master Chronometer certification, redefining modern precision and elevating luxury through measurable excellence.
Girard-Perregaux
Girard-Perregaux’s Laureato Turns Fifty in Style
A refined tribute to fifty years of the Laureato, blending timeless design, two-tone elegance, and Girard-Perregaux’s quiet mastery.
Maurice Lacroix
Time Gets a Sense of Humour: Maurice Lacroix’s Artful Twist with WOTTO
A monochrome collaboration between Maurice Lacroix and artist WOTTO turns precision watchmaking into a witty, wearable artwork.
Omega
When OMEGA and the Moon Align, Magic Happens
OMEGA reimagines its lunar legacy with seven new Speedmaster Dark and Grey Side models, uniting innovation, precision and design.
Blancpain
Blancpain’s Villeret Turns the Golden Hour Into a Masterpiece
Blancpain’s Villeret Golden Hour refines classic watchmaking with opaline and golden brown dials, elegant cases and masterful calibres.
Rolex
Rolex Explorer II: The Watch That Never Loses Its Way
The Rolex Explorer II blends precision, durability, and timeless luxury with a 42mm Oystersteel case, 24-hour orange hand, and Chromalight display, built for those who never lose their way.
IWC
IWC’s Portugieser Gallops Ahead in the Year of the Horse
IWC Schaffhausen honours the Year of the Horse with a limited Portugieser Automatic 42 that blends precision, elegance and vitality.
Video
Parmigiani Fleurier: The Art of Private Luxury
Guido Terreni, CEO of Parmigiani Fleurier, introduces the brand's 2025 watch novelties from their headquarters in Fleurier.
Louis Erard
Steel on Show, Titanium in the Know: Louis Erard 2340
Louis Erard’s 2340 debuts integrated design, a titanium core, seamless bracelet and textured dials for refined everyday wear.
Tag Heuer
Inside TAG Heuer’s Newest Carrera Tourbillon for Formula One’s Seventy-Fifth Season
TAG Heuer’s new Carrera Tourbillon blends titanium and yellow gold with a real racing pedigree, limited to seventy-five pieces worldwide.
Armand Nicolet
Tramelan Meets Fifth Avenue: Armand Nicolet at Windup New York 2025
Armand Nicolet returns to Windup New York with Watch Gang at Center 415, unveiling future classics with craft, calm and real wrist time.