Hamilton
Hamilton American Classic Refresh
Introducing three new interpretations of the Chronograph H in vintage racing colors for the modern enthusiast.
Chronoby's
Maurice Lacroix
Maurice Lacroix Master Grand Date
Spotlight on the new in-house Calibre ML302 and the evolution of the Masterpiece collection.
Armin Strom
Armin Strom Tribute 2 Aurum
Unveiling the openworked design and exquisite "tremblage" decoration of this New Year masterpiece.
Audemars Piguet
The New Masters: Audemars Piguet
How AP is expanding beyond the Royal Oak with new materials like "Sand Gold" and "Bulk Metallic Glass."
Hublot: The Novak Djokovic Edition
Hublot honors the GOAT with the Big Bang Tourbillon Novak Djokovic, featuring recycled athletic gear materials.
The Return of the Integrated Bracelet
Is the trend fading or evolving? We examine the latest luxury sports watches hitting the market this month.
Independent Watchmaking Growth
A look at why independent brands are stealing the spotlight from the "Big Four."
The Rise of the 36mm Unisex Flex
Why mid-sized watches like the Rolex Day-Date 36 are becoming the preferred choice for all genders in 2026.
Milan: The New Watch Capital?
Why LVMH chose Milan for its 2026 Watch Week and what it means for the European luxury landscape.
The Patek Philippe Nautilus at 50
2026 marks the 50th anniversary of Genta’s icon. We explore the rumors surrounding a potential commemorative release.
Watches of Switzerland Expansion
The retail giant acquires Deutsch & Deutsch in Texas, marking a massive move for Swiss watch availability in the US.
The "Less but Better" Movement
Why collectors are shifting from speculative "investment" pieces to watches they genuinely love and wear daily.