A. Lange & Söhne
Time Just Flipped the Script
A. Lange & Söhne’s ZEITWERK DATE blends modern design with deep horological tradition in a watch that makes you feel every second.
Chronoby's
IWC
Ticking with Purpose
The Portofino Laureus edition is a symbol of grace, purpose and IWC’s enduring commitment to change.
Market
Swiss Watch Exports in July 2025: A Market on the Edge of Change
Swiss watch exports rose in July, driven by US stockpiling, while Asia's growth slowed, as Spain expanded, and Ireland declined.
Omega
How to Stay Elegant During a Dinosaur Chase
OMEGA’s Railmaster returns on screen, pairing heritage craftsmanship with the intellect and edge of Jonathan Bailey’s Dr. Loomis.
10 Reasons to Buy a Breitling
This episode covers ten compelling reasons to consider purchasing a Breitling watch, highlighting its strong aviation and military heritage, exemplified by the iconic Navitimer. We underscore Breitling's pioneering role in chronograph development and its commitment to COSC-certified precision across all models. We also emphasise the watches' robust
Maurice Lacroix
Maurice Lacroix proves that Swiss icons can still surprise
Maurice Lacroix unveils the AIKONIC, blending Swiss craftsmanship, innovative materials and Jura spirit into accessible excellence.
10 Reasons Why Frederique Constant Belongs in Every Collection
In this episode, we outline ten key reasons why Frederique Constant timepieces are a valuable addition to any watch collection. We highlight the brand's status as a true Geneva Manufacture, emphasizing its in-house movement production since 2004, and its iconic Heart Beat signature, which displays the escapement.
If You Can Have Only One Watch, Make It the Rolex Submariner Date
In this episode, we comprehensively examine why the Rolex Submariner Date is often considered the singular best choice for a luxury watch, covering its historical significance as an early diver's watch, its technical specifications like the precise calibre 3235 movement and robust materials such as Oystersteel and Cerachrom,
NORQAIN: Gary Neville, Gianluigi Buffon and Stan Wawrinka Wear This Swiss Watch
This episode introduces NORQAIN, a relatively new independent Swiss watch brand that has quickly gained prominence. We highlight how the company differentiates itself through a sports-first identity, innovative materials like NORTEQ, and a commitment to serious mechanical watchmaking through partnerships with manufacturers like Kenissi. The brand's credibility is
Video
Inside the School of Applied Arts x Girard-Perregaux Engraving Project
As part of a unique diploma project, students from the School of Applied Arts join forces with Girard-Perregaux to engrave and assemble their own timepiece.
Breitling
Breitling Carries Time Past the Finish Line
Breitling’s new Endurance Pro IRONMAN editions celebrate not just races, but the deeper luxury of time, endurance, and transformation.
Rolex
10 Reasons Rolex Remains the Status Symbol Among Luxury Watches
This episode outlines the ten key reasons Rolex maintains its status as a leading luxury watch brand. We highlight Rolex's significant market share and liquidity, attributing its success to a combination of factors. These include iconic, functional designs originating from tool watches, unrivalled precision and reliability, and the