Omega
Planet Ocean Makes Waves Again with a Refresh You Did Not See Coming
OMEGA unveils a refined fourth-generation Planet Ocean line that blends modern design with the enduring character of its ocean heritage.
Chronoby's
Norqain
Your New Watch Turns Out to Be From Outer Space
A cosmic meteorite dial and Swiss precision define NORQAIN’s Wild ONE Special Edition, a distinctive creation for discerning collectors.
Tag Heuer
The Monaco Hits Night Mode
TAG Heuer unveils a striking new Monaco Chronograph inspired by night racing with bold colour, modern mechanics and real presence.
Louis Erard
A Fairytale With a Wink: The Frog Princess Gets a Watchmaker’s Twist
Louis Erard and Konstantin Chaykin unveil the Unfrogettable, a playful yet masterful take on the Frog Princess myth in watchmaking.
Roger Dubuis
Roger Dubuis Delivers a Calm but Killer Finale
A serene platinum creation concludes Roger Dubuis La Placide series with a poetic tribute to night, heritage and calm craftsmanship.
Tag Heuer
TAG Heuer Just Turned the Monaco Into a Hypercar’s Cousin
TAG Heuer unveils the Monaco Split Seconds Air 1, a groundbreaking fusion of avant-garde design, motorsport heritage and technical mastery.
Audemars Piguet
Audemars Piguet Just Invented Your Brainiest Watch Box
An elegant fusion of craft and technology, Audemars Piguet’s new device brings effortless precision to the perpetual calendar experience.
Ulysse Nardin
The Watch That Refused to Behave Normally
Ulysse Nardin introduces the Freak S Enamel, where advanced watchmaking meets handcrafted enamel in two striking limited editions.
Breitling
Breitling’s Golden Season
Breitling unveils a red-gold holiday capsule, five watches that blend heritage, warmth, and quiet luxury for the winter season today.
Norqain
Swiss Timekeeping Skates Into the NHL: The Match You Never Saw Coming
NORQAIN joins the NHL in a partnership that unites Swiss craftsmanship with the passion and precision of elite hockey.
Market
U.S. Tariff Cut Gives Swiss Watchmakers Room to Breathe
Switzerland regains its rhythm as U.S. tariffs fall from 39% to 15%, restoring balance, trust, and confidence in Swiss craftsmanship.
News
GPHG 2025: Time Remembered, Time Renewed
Geneva celebrated 25 years of watchmaking excellence as Breguet and others turned time itself into art at the 2025 GPHG.