Breaking the Time Barrier with Bell & Ross
The BR-X3 takes Bell & Ross into a new era with its multi-layer case, aerospace-inspired design and high-performance Swiss movement.
Bell & Ross has long been celebrated for creating timepieces that merge the world of professional instrumentation with high-end horology.
With the launch of the new BR-X3 collection, the maison pushes the boundaries of its iconic BR-03 series, presenting a pair of watches that are as technically innovative as they are visually striking.
Bell & Ross BR-X3 Black Titanium & Blue Steel. Credit: Bell & Ross
For those who collect with a connoisseur’s eye, the BR-X3 is a statement of intent. This collection is designed for enthusiasts who demand uncompromising performance, admire precision engineering, and appreciate bold, contemporary design.
At the core of the BR-X3 collection is an entirely new case concept, a multi-layer construction that is both lighter and more resilient than previous designs. This approach draws inspiration from the aerospace industry, echoing the brand’s roots in aviation instrumentation.
Measuring 41 mm, the case is secured by four structural screws, forming an architectural silhouette that is both technical and elegant.
Inside, the new BR-CAL.323 calibre, developed exclusively by Kenissi, beats with a frequency of 28,800 vibrations per hour.
Certified by the COSC, this automatic movement features a robust 70-hour power reserve and is backed by a five-year warranty, an assurance rarely seen outside the most prestigious watchmakers.
The Black Titanium model exemplifies the synergy between technical material innovation and ergonomic comfort.
Aerospace-grade titanium is the hero here; a metal prized for its strength-to-weight ratio, corrosion resistance, and natural warmth on the skin.
The result is a watch that feels at once robust and almost weightless, ideal for those who divide their time between boardrooms, yachts, and long-haul flights.
The X-shaped dial, with its sculptural framing, features a power reserve indicator at 9 o’clock and a bold triple-date display at 3 o'clock.
Super-LumiNova-treated indices and skeletonised hands guarantee flawless readability day and night.
Completing the look, the openworked black rubber strap enhances breathability and lightness, underscoring the watch’s professional-instrument DNA.
If the Black Titanium model speaks to technical minimalism, the BR-X3 Blue Steel ventures into a more expressive territory. This watch pairs polished and satin-finished steel with anodised blue aluminium components, evoking the spirit of space exploration and the heroic era of manned missions.
The dial’s sunray finish plays with light, creating a visual depth reminiscent of a clear sky viewed at altitude.
Rhodium-plated indices and skeletonised hands, filled with bright Super-LumiNova, guarantee legibility even in the darkness of a night flight. The blue openworked strap integrates seamlessly with the case, giving the watch a distinctly modern elegance.
The BR-X3 is not just a timekeeping instrument; it is a forward-looking companion for those who view time as their most precious asset.
Whether worn under the cuff of a bespoke suit or with weekend attire on a private jet, the BR-X3’s presence is assured but never ostentatious.
With these two inaugural models, Black Titanium and Blue Steel, Bell & Ross has opened a new chapter for its professional line.
For high-net-worth collectors who seek a timepiece that unites innovation, performance, and design integrity, the BR-X3 represents a compelling proposition and a natural addition to a curated collection.
