Confidence Looks Good on You with the New Tissot SRV

This year marks one hundred years since the world first encountered the bold geometry of Art Deco.

Born in Paris and embraced across continents, the movement signalled a new modernity defined by angular lines, architectural elegance and a glamour that was both daring and liberating.

It was an era when women were beginning to take their place in public life with greater visibility, rewriting expectations of style, power and identity.

It is within this moment of transformation that the new Tissot SRV finds its inspiration. A timepiece of striking character, it celebrates the Maison’s rich heritage while paying tribute to the enduring spirit of women who refuse to be defined by convention.

The SRV is distinguished by its faceted sapphire glass, cut with the precision of a gem. At every glance, light refracts across its surface, a reminder that identity is never one-dimensional.

Modern, independent, purposeful and playful, each design in the six-piece collection is intended as a companion to the many roles a woman chooses to inhabit.

Two models stand out with their mono-link stainless steel bracelets, where sculpted geometry meets polished fluidity. Others bring an energy that feels immediate and joyful, rendered in red and green leather straps with matching sunray dials that shimmer in motion.

For those who prefer quiet luxury, two exquisite editions pair mother-of-pearl dials with gold PVD cases, accented by four diamonds marking the hours. These are watches designed to be noticed, but more importantly, they are watches designed to be lived in.

Tissot has long been attuned to the elegance and strength of women. Founded in 1853, the Maison’s earliest designs included pendant watches, created not only as instruments of time but also as adornments of beauty, worn on chains or as delicate jewellery on a corsage.

These pieces reflected the grace of their wearers, yet also hinted at independence in an age when women were beginning to claim greater freedom.

The SRV continues that lineage. It is not a reproduction of the past but an evolution, one that bridges the refinement of 1920s Art Deco with the vibrancy of modern life.

To wear the SRV is to embrace a philosophy of unapologetic presence. Its design is both architectural and fluid, a balance of strength and elegance. Details such as the butterfly clasp and quick-change system allow seamless transitions from boardroom to evening.

At the same time, the interplay of light across its dial underscores a sense of movement and vitality.

In its most precious forms, with mother-of-pearl and diamond hour markers, the watch carries a discreet reminder: ambition and achievement deserve to sparkle.

The SRV is not only beautiful but purposeful. Beneath its sculptural exterior lies a quartz movement of absolute reliability, with an End-of-Life indicator to anticipate change before it arrives.

Its very name, Sapphire Rectangle V, encodes its essence: faceted sapphire glass, rectangular silhouette, and five-bar water resistance. This is a companion built to keep pace with the rhythm of women who never stand still

The SRV is less about telling the time and more about defining it. It is an emblem of women who step into every space with intention, who understand that confidence is not a performance but a presence.

With its bold geometry and refined detailing, it captures the essence of Art Deco while speaking fluently to the modern age.

In a world that often asks women to blend in, the SRV dares them to shine brighter. Because confidence, after all, always looks good on you.