From Screen to Seconds: Park Bo-gum’s Perfectly Timed New Role
Park Bo-gum joins OMEGA as brand ambassador, bringing refined star power, global acclaim and a shared passion for precision timekeeping.
OMEGA has welcomed one of Korea’s most admired screen talents into its distinguished circle of brand ambassadors.
Park Bo-gum, whose career spans acclaimed film and television performances, now joins a roster that includes George Clooney, Nicole Kidman, Eddie Redmayne, Naomi Harris, Daniel Craig and Hyun Bin. It is an appointment that speaks as much to refined presence as it does to artistic credibility.
For OMEGA, ambassadors are chosen not only for their fame, but also for the character and excellence they embody. Park Bo-gum’s calm assurance, versatility and enduring appeal have made him a natural fit for the Swiss watchmaker, whose reputation rests on precision, heritage and quiet confidence.
Raynald Aeschlimann, President and Chief Executive Officer of OMEGA, described the decision with characteristic clarity. Park Bo-gum, he noted, is admired by audiences of all generations for his charm and outstanding acting skills.
His dedication to his craft and his genuine passion for fine watches have long resonated with the brand, making his appointment both considered and timely.
The actor himself speaks of the partnership with evident sincerity. Encountering OMEGA timepieces at close hand and discovering the brand’s history and craftsmanship left a lasting impression, he said.
To represent OMEGA and share its philosophy with a global audience is, for him, a true honour.
Since his debut in the 2011 film Blind, Park Bo-gum has built an impressive body of work that has travelled far beyond Korea. His performances in Reply 1988 and Love in the Moonlight brought him widespread acclaim, while more recent projects have demonstrated a continued appetite for challenge.
In the Netflix series When Life Gives You Tangerines, released in 2025, he delivered a nuanced performance that reaffirmed his star power. The same year saw him expand his physical range in Good Boy, portraying a former national boxing champion with discipline and intensity.
To mark his introduction as an OMEGA ambassador, Park Bo-gum selected the Seamaster Planet Ocean in stainless steel, featuring a striking blue dial.
The reference 217.30.42.21.01.002 reflects a balance of technical mastery and understated elegance, qualities that mirror his own approach to his career.
As Park Bo-gum continues to explore diverse roles across genres, his collaboration with OMEGA is set to unfold with equal purpose. For discerning collectors and admirers of fine watchmaking alike, this new chapter promises a meeting of talent and craftsmanship that feels both modern and enduring.
