GPHG 2025: Time Remembered, Time Renewed
Geneva celebrated 25 years of watchmaking excellence as Breguet and others turned time itself into art at the 2025 GPHG.
Geneva felt alive on Thursday night. The city that has given the world some of its finest watches hosted the twenty-fifth Grand Prix d’Horlogerie de Genève, and for a few hours, the entire world of watchmaking gathered under one roof.
The atmosphere was warm and expectant, filled with quiet pride and a sense of belonging to something enduring.
Antoine de Caunes guided the evening with humour and grace while the stage shimmered with light and anticipation. What stood out most was not the spectacle but the emotion.
Every guest in the room, from the youngest artisan to the most seasoned master, shared an understanding that time is not only measured by watches but also by devotion, patience and imagination.
The highest honour of the night, the Aiguille d’Or, was awarded to Breguet for the Classique Souscription 2025.
It felt like a moment of recognition for one of the true guardians of tradition. The winning watch was calm and beautifully proportioned, a work that spoke softly yet carried the full weight of history.
It reminded everyone that progress does not always mean disruption. Sometimes it means refinement, the quiet perfection of what already endures.
The other winners told a story of diversity and creativity. Zenith was celebrated for its pursuit of precision. Audemars Piguet showed that its Royal Oak remains a design for all generations.
Fam Al Hut impressed with its Möbius creation, a piece that seemed to question the boundaries of form. Anton Suhanov’s tourbillon clock from Saint Petersburg blended artistry and mechanics with rare sensitivity, while Greubel Forsey once again demonstrated that complexity can be a form of poetry.
From Dior’s jewelled creations to Voutilainen’s glowing artistry, from Chopard’s elegant sports watch to the imaginative spirit of M A D Editions, the winning works revealed a community rich in talent and vision. Each brand, whether centuries old or newly founded, shared the same devotion to excellence and beauty.
The evening also offered a moment of gratitude. The Special Jury Prize was awarded to Alain Dominique Perrin, whose long career has linked art, craftsmanship and culture. His influence reaches far beyond watchmaking and his recognition brought genuine warmth to the hall.
This twenty fifth edition of the GPHG carried a sense of reflection. After a quarter of a century, the event has become much more than an awards night. It has become a mirror of the craft itself, celebrating heritage while encouraging change. There was no rivalry in the air, only admiration for the extraordinary human effort behind every creation.
As the lights dimmed and the final applause filled the theatre, Geneva seemed to pause for a moment. The city has always understood that time is more than a measure. It is a story. The watches honoured this year were not only objects of beauty or instruments of precision. They were expressions of patience, skill and human imagination.
In the end, the Grand Prix d’Horlogerie de Genève is not about trophies or competition. It is about the quiet triumph of craftsmanship, the ability to give shape to time itself. And in 2025, that spirit felt as alive as ever.
