Jaeger LeCoultre’s Reverso Goes Graphic in Its Most Artistic Turn Yet

Jaeger LeCoultre is inviting a new audience into one of watchmaking’s most enduring origin stories.

Its latest Made of Makers commission enlists The Webcomic Designer Olivecoat to reinterpret the birth of the Reverso as a vertical scrolling comic for modern screens.

For collectors who live comfortably between connoisseurship and culture, it is a thoughtful way to revisit an icon without losing an ounce of its poise.

At its heart, the piece is a narrative portrait of the Reverso’s creation. The story moves between the polo grounds of India in the late 1920s and the calm precision of the workshops at Le Sentier in 1931.

Familiar names appear with lightness of touch. The entrepreneur Cesar de Trey is there, as is the master watchmaker Jacques David LeCoultre.

The plot respects the archive while allowing itself the freedom of fiction, which is a sophisticated way to convey heritage to a digitally native reader.

The format matters. This is a serialised webcomic designed for vertical reading on a phone, which means rhythm and pacing are built into the scrolling experience. Panels breathe. Details are allowed to land.

It is a modern setting for a very considered story about form following function.

Olivecoat is a self-taught creator based in Cebu with a quietly exacting eye. Trained in interior design before returning to illustration, she has an instinct for space, proportion and the emotional temperature of a scene.

Her palette favours softness. Her characters feel lived in rather than posed. It is an approach that suits the Reverso, a design that has always thrived on restraint rather than noise.

There is also a cultural conversation at play. Olivecoat brings an Eastern sensibility to a Western chapter of horological history.

The resulting dialogue of styles is not a gimmick. It freshens the legend without overwriting it, which will appeal to readers who collect across art, fashion and design and who expect brands to move with fluency between mediums.

The Reverso has long been the insider’s dress watch. Its reversible case is an elegant solution to a practical brief, born on the field and perfected at the bench. By dramatising that genesis, the webcomic underscores a truth that collectors know well.

The Reverso is not merely handsome. It is intelligent. Showing the spark of invention and the hands that made it real is an astute way to introduce the watch to a generation that values provenance and narrative as much as material.

Read on a phone, the work unspools with the measured pace of a guided tour. You move from dust and sunlight to polished tools and quiet concentration.

Dialogue is minimal. The mood does the talking. It feels like a private viewing in a gallery where the curator has cleared the room for you.

For those who prefer an object to place on a shelf, a printed book edition will be produced as a gift for selected clients and collectors. That gesture bridges screen and salon, and it gives the project a collectable afterlife.

Made of Makers has become Jaeger LeCoultre’s most effective cultural stage. Rather than explaining its craft at arm’s length, the Maison invites accomplished artists to converse with it.

The result is not a campaign. It is work that can stand on its own, presented with the same understatement that defines the brand’s best references.

For high net worth readers who already live with the Reverso in its many guises, this commission offers the pleasure of recognition. For those yet to collect the watch, it provides a beautifully set table at which to encounter it.

In both cases, the message is clear. An icon can be retold without being reduced. Time, in the right hands, can be read and reread.