Maurice Lacroix joins Real Betis in a new partnership
Maurice Lacroix partners with Real Betis, blending Swiss watchmaking with football passion through fan experiences and shared values of precision
Swiss watchmaker Maurice Lacroix has announced a new partnership with Real Betis Balompié, becoming the club’s Official Watch for the remainder of the 2025 to 2026 season and throughout the 2026 to 2027 campaign.
The collaboration marks an important moment for both brands, bringing together sport and watchmaking through shared values of precision, ambition, and passion.
As Real Betis prepares for key challenges on the pitch, the partnership introduces a new dimension to the matchday experience. Maurice Lacroix will gain visibility across the club’s platforms while also creating dedicated activations for supporters.
One of the highlights will take place at La Cartuja Stadium, where a unique pre-match countdown inspired by the AIKONIC collection will add energy and anticipation before kickoff.
For Stéphane Waser, the connection between football and watchmaking is natural. Both worlds are defined by precision and decisive moments, where timing plays a critical role.
He emphasized that the brand aims to stand alongside the team during its most important moments, both at home and away, reflecting the same intensity and attention to detail that defines its watches.
On the club’s side, Ramón Alarcón welcomed the agreement as a step forward in strengthening the club’s international partnerships. He highlighted the opportunity to create new experiences that deepen the bond between the team and its supporters.
Founded in 1975, Maurice Lacroix has built its reputation on combining Swiss craftsmanship with a modern, urban aesthetic. Over the years, the brand has introduced innovative creations such as the Masterpiece Square Wheel and the Triple Retrograde, earning recognition from collectors and industry experts alike.
The launch of the AIKON collection in 2016 marked a turning point, attracting a new generation of watch enthusiasts with its bold design and contemporary appeal.
Today, this partnership with Real Betis reflects the brand’s ongoing evolution. By aligning with the energy of football and the passion of its fans, Maurice Lacroix continues to position itself at the intersection of precision engineering and modern lifestyle.
