IWC
IWC Celebrates ‘The Little Prince’
Two limited-edition IWC watches celebrate The Little Prince, featuring tourbillons, precious metals and celestial design.
Latest
Ulysse Nardin
Ulysse Nardin Makes Time Appear Weightless Through a Creation That Defies Watchmaking
Suspended in time the BLAST Free Wheel Maillechort by Ulysse Nardin blends rare craft with daring innovation.
Maurice Lacroix
The Understated Power of Maurice Lacroix’s Aikon Venturer
The Aikon Venturer by Maurice Lacroix is proof that subtle design, Swiss precision, and quiet strength can leave a lasting impression.
Market
Swatch Group Turns U.S. Tariffs Into Opportunity, But Calls Swiss Government "Too Weak"
Swatch Group defies U.S. tariffs with strong sales, small price hikes, stockpiling strategy, and sharp criticism of Swiss government’s weak stance.
Audemars Piguet
When the Sky Inspires Audemars Piguet
Honouring 150 years of craftsmanship, Audemars Piguet debuts deep blue ceramic inspired by the skies of Vallée de Joux.
Bovet
The Secret Life of Time Told Through Malachite and Tiger’s Eye
BOVET’s Récital 12 debuts with Malachite and Tiger’s Eye dials, uniting natural artistry, rare craftsmanship and timeless elegance.
Christian Etienne
Christian Etienne: The Guardian of Time
Christian Etienne preserves horology’s finest traditions, crafting timepieces of elegance, rarity and enduring artistry.
Maurice Lacroix
Square Gears in a Watch? Maurice Lacroix Pulled Off the Impossible!
A watch with square gears that actually work, Maurice Lacroix made it happen and turned a wild idea into something truly impressive.
Norqain
Stan Wawrinka and NORQAIN Craft a Champion’s Masterpiece
From court to collector’s box, Stan Wawrinka and NORQAIN celebrate victory with the Wild ONE Skeleton Limited Edition.
Vacheron Constantin
Sandrine Donguy Reveals the Inspiration and Artistry Behind Vacheron Constantin’s Métiers d’Art Celestial Series
Sandrine Donguy shares the vision, craft and celestial inspiration behind Vacheron Constantin’s poetic Métiers d’Art collection.
A. Lange & Söhne
Time Just Flipped the Script
A. Lange & Söhne’s ZEITWERK DATE blends modern design with deep horological tradition in a watch that makes you feel every second.
IWC
Ticking with Purpose
The Portofino Laureus edition is a symbol of grace, purpose and IWC’s enduring commitment to change.