TAG Heuer Just Turned the Monaco Into a Hypercar’s Cousin
TAG Heuer unveils the Monaco Split Seconds Air 1, a groundbreaking fusion of avant-garde design, motorsport heritage and technical mastery.
Latest
Audemars Piguet Just Invented Your Brainiest Watch Box
An elegant fusion of craft and technology, Audemars Piguet’s new device brings effortless precision to the perpetual calendar experience.
The Watch That Refused to Behave Normally
Ulysse Nardin introduces the Freak S Enamel, where advanced watchmaking meets handcrafted enamel in two striking limited editions.
Breitling’s Golden Season
Breitling unveils a red-gold holiday capsule, five watches that blend heritage, warmth, and quiet luxury for the winter season today.
Swiss Timekeeping Skates Into the NHL: The Match You Never Saw Coming
NORQAIN joins the NHL in a partnership that unites Swiss craftsmanship with the passion and precision of elite hockey.
U.S. Tariff Cut Gives Swiss Watchmakers Room to Breathe
Switzerland regains its rhythm as U.S. tariffs fall from 39% to 15%, restoring balance, trust, and confidence in Swiss craftsmanship.
GPHG 2025: Time Remembered, Time Renewed
Geneva celebrated 25 years of watchmaking excellence as Breguet and others turned time itself into art at the 2025 GPHG.
Time Travel with a Twist: Roger Dubuis Brings His Own Legacy Back to Life
A rare tribute to Roger Dubuis, the Hommage La Placide unites restored calibres and modern craft in a refined limited edition.
A Familiar Face with a Wink of Colour
Longines expands PrimaLuna with cloisonné moonphase dials and refined new models that balance craftsmanship, colour and clarity.
A Watch That Knows How to Keep You Guessing
Franck Muller's Round Triple Mystery displays hours, minutes and seconds on rotating diamond-set discs, expressing time in motion.
Proof That Childhood Icons Age Better Than We Do
Astro Boy returns not as nostalgia but as design language, as Louis Erard shapes a watch that reflects heritage, imagination and lasting elegance.
Off the Wrist and On the Desk: Rolex’s Submariner Takes a Dive into Décor
A refined reinterpretation of the Submariner, Rolex’s new desk clock brings its iconic design and precision into the home or office.
Patek Philippe
How One Patek Philippe Captivated the World Again
A steel Patek Philippe 1518 sells for $17.6M in Geneva, setting a new record and proving timeless craftsmanship still reigns supreme.
Tag Heuer
TAG Heuer’s New Senna Watches Cross the Finish Line in Style
TAG Heuer’s new Formula 1 Chronograph x Senna models honour the champion’s precision and spirit through bold design and lasting legacy.
Vacheron Constantin
Celestial Secrets from Vacheron Constantin
Two celestial masterpieces unite astronomy and artistry as Vacheron Constantin reimagines time through Ptolemaic and Copernican worlds.
Rado
A Heart That Shines Brighter Than Time Itself
A luminous celebration of light and design, Rado’s True Square Open Heart dazzles with diamonds, ceramic artistry and Swiss precision.
Louis Erard
When Time Turns Playful Louis Erard’s Regulator Dresses in Black
A modern reinterpretation of the regulator, Louis Erard’s Le Régulateur Gravé Noir embodies discreet elegance and artisanal depth.
Omega
The Gift of Time, Perfectly Measured
OMEGA celebrates the festive season with four Aqua Terra watches that blend ocean inspiration with refined craftsmanship.
Raymond Weil
An Unexpected Curve in Time from Raymond Weil
A refined revival of Raymond Weil’s iconic oval, the Toccata Heritage unites Swiss craftsmanship with timeless modern elegance.
Zenith
Zenith’s Tourbillon Turns Heads and Hearts
Zenith’s Defy Skyline Tourbillon in rose gold blends modern architecture, technical mastery and understated elegance for today’s collector.
Omega
OMEGA Freezes Time for the Winter Games
OMEGA unveils a new Speedmaster celebrating the Milano Cortina 2026 Winter Games, uniting Olympic precision with Swiss elegance.
Knowledge
How the Left Wrist Won the Watch Game
A refined look at why most wear watches on the left wrist, tracing history, design, and culture behind this enduring tradition.
Knowledge
Some of the World’s Rarest Watches, and Why They Still Stop Time
A look at five extraordinary timepieces where artistry, innovation and rarity converge to define true horological mastery.
Knowledge
Time’s Favourite Pose: The Truth Behind 10:10
Ever notice every luxury watch stopped at 10:10? It is not coincidence; it is craftsmanship, symmetry and a subtle smile in time.