Market
U.S. Tariff Cut Gives Swiss Watchmakers Room to Breathe
Switzerland regains its rhythm as U.S. tariffs fall from 39% to 15%, restoring balance, trust, and confidence in Swiss craftsmanship.
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News
GPHG 2025: Time Remembered, Time Renewed
Geneva celebrated 25 years of watchmaking excellence as Breguet and others turned time itself into art at the 2025 GPHG.
Roger Dubuis
Time Travel with a Twist: Roger Dubuis Brings His Own Legacy Back to Life
A rare tribute to Roger Dubuis, the Hommage La Placide unites restored calibres and modern craft in a refined limited edition.
Longines
A Familiar Face with a Wink of Colour
Longines expands PrimaLuna with cloisonné moonphase dials and refined new models that balance craftsmanship, colour and clarity.
Franck Muller
A Watch That Knows How to Keep You Guessing
Franck Muller's Round Triple Mystery displays hours, minutes and seconds on rotating diamond-set discs, expressing time in motion.
Louis Erard
Proof That Childhood Icons Age Better Than We Do
Astro Boy returns not as nostalgia but as design language, as Louis Erard shapes a watch that reflects heritage, imagination and lasting elegance.
Rolex
Off the Wrist and On the Desk: Rolex’s Submariner Takes a Dive into Décor
A refined reinterpretation of the Submariner, Rolex’s new desk clock brings its iconic design and precision into the home or office.
Patek Philippe
How One Patek Philippe Captivated the World Again
A steel Patek Philippe 1518 sells for $17.6M in Geneva, setting a new record and proving timeless craftsmanship still reigns supreme.
Tag Heuer
TAG Heuer’s New Senna Watches Cross the Finish Line in Style
TAG Heuer’s new Formula 1 Chronograph x Senna models honour the champion’s precision and spirit through bold design and lasting legacy.
Vacheron Constantin
Celestial Secrets from Vacheron Constantin
Two celestial masterpieces unite astronomy and artistry as Vacheron Constantin reimagines time through Ptolemaic and Copernican worlds.
Rado
A Heart That Shines Brighter Than Time Itself
A luminous celebration of light and design, Rado’s True Square Open Heart dazzles with diamonds, ceramic artistry and Swiss precision.
Louis Erard
When Time Turns Playful Louis Erard’s Regulator Dresses in Black
A modern reinterpretation of the regulator, Louis Erard’s Le Régulateur Gravé Noir embodies discreet elegance and artisanal depth.