Louis Erard
Steel on Show, Titanium in the Know: Louis Erard 2340
Louis Erard’s 2340 debuts integrated design, a titanium core, seamless bracelet and textured dials for refined everyday wear.
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Tag Heuer
Inside TAG Heuer’s Newest Carrera Tourbillon for Formula One’s Seventy-Fifth Season
TAG Heuer’s new Carrera Tourbillon blends titanium and yellow gold with a real racing pedigree, limited to seventy-five pieces worldwide.
Armand Nicolet
Tramelan Meets Fifth Avenue: Armand Nicolet at Windup New York 2025
Armand Nicolet returns to Windup New York with Watch Gang at Center 415, unveiling future classics with craft, calm and real wrist time.
Armin Strom
One Week of Power and Not a Dial in Sight
Armin Strom’s One Week Manufacture Edition Blue reveals precise mechanics, careful finishing and a seven-day reserve, built to be worn.
Longines
Longines Turns Up the Frequency on a Classic Revival
A modern revival of Longines’ 1967 icon, the Ultra-Chron Classic blends heritage design with cutting-edge high-frequency precision.
Hublot
Hublot and Daniel Arsham Make a Splash with Time Turned to Liquid Art
A sculptural fusion of art and horology, Hublot’s MP-17 Meca-10 Arsham Splash captures time in motion through fluid design and transparency.
Glashütte Original
The Art of Timing, Reimagined in Porcelain
Glashütte Original and Meissen craft the Senator Meissen, a rare fusion of watchmaking mastery and porcelain artistry.
Louis Vuitton
How Louis Vuitton Made 1988 Look Brand New
Louis Vuitton’s Monterey revives a 1988 icon with Grand Feu enamel, modern precision and quiet, enduring elegance.
Tag Heuer
TAG Heuer Gets Smart the Swiss Way
TAG Heuer refines its digital craft with the Connected Calibre E5, a Swiss-made smartwatch that blends precision, design and quiet luxury.
Breitling
Old Soul New Sparkle with Breitling’s Lady Premier
Breitling’s Lady Premier blends 1940s elegance with modern design, pairing fluid lines, rich hues, and ethical luxury for today’s confident woman.
Tudor
The Moon Joined the TUDOR Family
TUDOR introduces the 1926 Luna, its first moon phase watch, blending Swiss precision with poetic design inspired by lunar rhythm.
A. Lange & Söhne
Simplicity Just Stole the Spotlight with A. Lange & Söhne’s Latest Creation
A. Lange & Söhne refines simplicity with the Saxonia Thin, a watch defined by balance, clarity and calm precision.