Girard-Perregaux
Girard-Perregaux’s Laureato Turns Fifty in Style
A refined tribute to fifty years of the Laureato, blending timeless design, two-tone elegance, and Girard-Perregaux’s quiet mastery.
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Maurice Lacroix
Time Gets a Sense of Humour: Maurice Lacroix’s Artful Twist with WOTTO
A monochrome collaboration between Maurice Lacroix and artist WOTTO turns precision watchmaking into a witty, wearable artwork.
Omega
When OMEGA and the Moon Align, Magic Happens
OMEGA reimagines its lunar legacy with seven new Speedmaster Dark and Grey Side models, uniting innovation, precision and design.
Blancpain
Blancpain’s Villeret Turns the Golden Hour Into a Masterpiece
Blancpain’s Villeret Golden Hour refines classic watchmaking with opaline and golden brown dials, elegant cases and masterful calibres.
Rolex
Rolex Explorer II: The Watch That Never Loses Its Way
The Rolex Explorer II blends precision, durability, and timeless luxury with a 42mm Oystersteel case, 24-hour orange hand, and Chromalight display, built for those who never lose their way.
IWC
IWC’s Portugieser Gallops Ahead in the Year of the Horse
IWC Schaffhausen honours the Year of the Horse with a limited Portugieser Automatic 42 that blends precision, elegance and vitality.
Video
Parmigiani Fleurier: The Art of Private Luxury
Guido Terreni, CEO of Parmigiani Fleurier, introduces the brand's 2025 watch novelties from their headquarters in Fleurier.
Louis Erard
Steel on Show, Titanium in the Know: Louis Erard 2340
Louis Erard’s 2340 debuts integrated design, a titanium core, seamless bracelet and textured dials for refined everyday wear.
Tag Heuer
Inside TAG Heuer’s Newest Carrera Tourbillon for Formula One’s Seventy-Fifth Season
TAG Heuer’s new Carrera Tourbillon blends titanium and yellow gold with a real racing pedigree, limited to seventy-five pieces worldwide.
Armand Nicolet
Tramelan Meets Fifth Avenue: Armand Nicolet at Windup New York 2025
Armand Nicolet returns to Windup New York with Watch Gang at Center 415, unveiling future classics with craft, calm and real wrist time.
Armin Strom
One Week of Power and Not a Dial in Sight
Armin Strom’s One Week Manufacture Edition Blue reveals precise mechanics, careful finishing and a seven-day reserve, built to be worn.
Longines
Longines Turns Up the Frequency on a Classic Revival
A modern revival of Longines’ 1967 icon, the Ultra-Chron Classic blends heritage design with cutting-edge high-frequency precision.