Hublot

Hublot and Daniel Arsham Make a Splash with Time Turned to Liquid Art

A sculptural fusion of art and horology, Hublot’s MP-17 Meca-10 Arsham Splash captures time in motion through fluid design and transparency.

Glashütte Original

The Art of Timing, Reimagined in Porcelain

Glashütte Original and Meissen craft the Senator Meissen, a rare fusion of watchmaking mastery and porcelain artistry.

Louis Vuitton

How Louis Vuitton Made 1988 Look Brand New

Louis Vuitton’s Monterey revives a 1988 icon with Grand Feu enamel, modern precision and quiet, enduring elegance.

Tag Heuer

TAG Heuer Gets Smart the Swiss Way

TAG Heuer refines its digital craft with the Connected Calibre E5, a Swiss-made smartwatch that blends precision, design and quiet luxury.

Breitling

Old Soul New Sparkle with Breitling’s Lady Premier

Breitling’s Lady Premier blends 1940s elegance with modern design, pairing fluid lines, rich hues, and ethical luxury for today’s confident woman.

Tudor

The Moon Joined the TUDOR Family

TUDOR introduces the 1926 Luna, its first moon phase watch, blending Swiss precision with poetic design inspired by lunar rhythm.

A. Lange & Söhne

Simplicity Just Stole the Spotlight with A. Lange & Söhne’s Latest Creation

A. Lange & Söhne refines simplicity with the Saxonia Thin, a watch defined by balance, clarity and calm precision.

Longines

The Cockpit’s Best Dressed Guest

Longines Spirit Pilot and Flyback unite vintage flight spirit with accuracy and comfort for collectors who value clarity and craft too.

Audemars Piguet

Thin, Fast and Flying: Audemars Piguet’s Jumbo Surprise

Audemars Piguet crowns its RD series with the Royal Oak “Jumbo” RD#5, uniting elegance, innovation and rarity in a 150-piece finale.

Roger Dubuis

Roger Dubuis Shows What Happens When Magic Meets Minutes

Roger Dubuis unveils The Enchanter Merlin, a rare 28-piece timepiece where Arthurian legend meets audacious haute horlogerie.

Knowledge

Why Watches Are the New Asset Class Everyone Wants

From Rolex to Patek Philippe, fine watches are no longer just heirlooms but tangible assets shaping modern portfolios.

Jaeger Lecoultre

Jaeger-LeCoultre’s Master Control Calendar Reveals a Two-Tone Twist

Jaeger-LeCoultre’s new Master Control Calendar blends timeless elegance with modern watchmaking, limited to just 500 pieces.