Patek Philippe
Why Purists Prefer Patek Philippe Over Rolex
Patek Philippe appeals to purists who value heritage, rarity, and timeless craftsmanship over trend-driven luxury.
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Vacheron Constantin
Christian Selmoni on the Vision and Complexity Behind Vacheron Constantin’s Calibre 2757
Christian Selmoni reveals the complexity behind Vacheron Constantin’s Calibre 2757 with tourbillon, minute repeater and split-seconds chronograph.
Franck Muller
Franck Muller and Jisbar Show How Time Becomes Art
Franck Muller and artist Jisbar unite in Lisbon to unveil the vibrant Vanguard Crazy Hours, a rare fusion of art and Haute Horlogerie.
MB&F
Yinka Ilori Colours MB&F’s World with the Vibrant M.A.D 1S ‘Grow Your Dreams’
MB&F and Yinka Ilori reimagine time with the vibrant M.A.D 1S ‘Grow Your Dreams’, a watch that celebrates colour, optimism and craft.
Patek Philippe
Why the Patek Philippe 2499 Obsesses Collectors
Crafted in rare numbers and crowned in legend, the Patek Philippe 2499 remains the ultimate obsession for the world’s top collectors.
IWC
IWC Celebrates ‘The Little Prince’
Two limited-edition IWC watches celebrate The Little Prince, featuring tourbillons, precious metals and celestial design.
Ulysse Nardin
Ulysse Nardin Makes Time Appear Weightless Through a Creation That Defies Watchmaking
Suspended in time the BLAST Free Wheel Maillechort by Ulysse Nardin blends rare craft with daring innovation.
Maurice Lacroix
The Understated Power of Maurice Lacroix’s Aikon Venturer
The Aikon Venturer by Maurice Lacroix is proof that subtle design, Swiss precision, and quiet strength can leave a lasting impression.
Market
Swatch Group Turns U.S. Tariffs Into Opportunity, But Calls Swiss Government "Too Weak"
Swatch Group defies U.S. tariffs with strong sales, small price hikes, stockpiling strategy, and sharp criticism of Swiss government’s weak stance.
Audemars Piguet
When the Sky Inspires Audemars Piguet
Honouring 150 years of craftsmanship, Audemars Piguet debuts deep blue ceramic inspired by the skies of Vallée de Joux.
Bovet
The Secret Life of Time Told Through Malachite and Tiger’s Eye
BOVET’s Récital 12 debuts with Malachite and Tiger’s Eye dials, uniting natural artistry, rare craftsmanship and timeless elegance.
Christian Etienne
Christian Etienne: The Guardian of Time
Christian Etienne preserves horology’s finest traditions, crafting timepieces of elegance, rarity and enduring artistry.