How Licensed Content Drives Awareness and Demand
Licensed content is more than storytelling; it’s a growth engine. By delivering credible, engaging narratives, it builds awareness, deepens education, and converts interest into purchase intent.
The Roger Federer and Maurice Lacroix example shows how the right story can move audiences from learning to buying.
Chronoby’s
Source: Abelson Magazine surveyed 1034 watch enthusiasts in June 2025
Strategic Watch Industry Content
Give your audience unparalleled insight into the world of fine timepieces, horology trends, and the culture of collecting through expertly curated content from Chronoby’s. Access commentary from master watchmakers, profiles of independent ateliers, and stories from brands shaping today’s market.
FAQ
What does "Content Licensing" mean?
It’s a simple agreement that lets your brand reuse Chronoby’s expert watch articles, visuals, or insights, while giving clear credit to Chronoby’s.
Why should I license instead of creating my own content?
Licensed content saves you time, strengthens your marketing, and connects you with watch enthusiasts authentically.
How does licensed content benefit my company?
It builds credibility, keeps your marketing calendar full of fresh material, and boosts engagement.
What do I get with a subscription?
Access to a growing library of articles, visuals, and insights, delivered in ready-to-use formats.
Licensed content keeps watch enthusiasts engaged because it delivers trusted stories, like brand heritage, design innovation, or collector features, that feel more authentic than ads, and research shows this type of content drives 24% higher purchase intent compared to traditional advertising.
Source: Content Marketing Institute
Examples
Get a preview of the expert content you'll receive. Browse examples of our articles below:
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Chronoby’s
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Build credibility and engagement through Chronoby’s expert licensed content.