Rolex Ends Production of the GMT-Master II “Pepsi”
Rolex reportedly halts production of the steel GMT-Master II “Pepsi”, one of its most sought-after models, sending secondary-market prices higher.
Rolex has reportedly stopped producing the stainless-steel version of its iconic GMT-Master II with the red-and-blue “Pepsi” bezel, according to information shared with authorised retailers.
The model, easily recognised by its two-tone ceramic bezel, has long been one of the most sought-after watches in the brand’s catalogue. Retailers have reportedly been informed that no further deliveries will be made, meaning clients currently on waiting lists may need to consider other references.
First introduced in the 1950s in collaboration with Pan American World Airways, the GMT-Master was designed for pilots who needed to track multiple time zones during long-haul flights. Over time, the red-and-blue bezel version became one of the most recognisable watches in modern horology.
Even before the reported production halt, demand for the stainless-steel Pepsi significantly exceeded supply. Prices on the secondary market were already well above the official retail price, and have recently climbed further as speculation around the model’s future intensified.
The situation recalls the market reaction when Patek Philippe discontinued the Nautilus 5711 in 2021, which also triggered a surge in resale prices.
If confirmed long-term, the end of the steel GMT-Master II “Pepsi” would mark the close of one of the most popular modern Rolex references and further reinforce its status among collectors.
