Maurice Lacroix

Maurice Lacroix

A Familiar Shape With an Unexpected Pulse

Maurice Lacroix and Label Noir refine the AIKON Skeleton with black DLC, turquoise accents and an exposed manufacture calibre.

Maurice Lacroix

Time Gets a Sense of Humour: Maurice Lacroix’s Artful Twist with WOTTO

A monochrome collaboration between Maurice Lacroix and artist WOTTO turns precision watchmaking into a witty, wearable artwork.

Maurice Lacroix

The Understated Power of Maurice Lacroix’s Aikon Venturer

The Aikon Venturer by Maurice Lacroix is proof that subtle design, Swiss precision, and quiet strength can leave a lasting impression.

Maurice Lacroix

Square Gears in a Watch? Maurice Lacroix Pulled Off the Impossible!

A watch with square gears that actually work, Maurice Lacroix made it happen and turned a wild idea into something truly impressive.

Maurice Lacroix

Maurice Lacroix proves that Swiss icons can still surprise

Maurice Lacroix unveils the AIKONIC, blending Swiss craftsmanship, innovative materials and Jura spirit into accessible excellence.