The Moon Joined the TUDOR Family

TUDOR has added a new chapter to its heritage with the 1926 Luna, the first model in its history to feature a moon phase complication.

Presented just ahead of the Mid-Autumn Festival, the watch pays quiet tribute to the beauty of the lunar cycle and the traditions it inspires.

The 1926 Luna is not a dramatic departure for the brand, but an evolution of its long-held philosophy: mechanical excellence expressed with restraint.

It brings together the precision of Swiss engineering and the symbolism of the moon, a constant that has guided both timekeeping and human imagination for centuries.

The 1926 line takes its name from the year Hans Wilsdorf, the founder of Rolex, first registered The Tudor as a brand. The Luna continues that story. It retains the measured proportions and polished surfaces that collectors value, now refined with a lunar display at six o’clock.

Each watch is built around a 39mm case in 316L steel, polished to a mirror finish and paired with a domed sapphire crystal. It houses the Calibre T607-9, a self-winding mechanical movement certified to chronometer standards.

Beyond accuracy, the Luna brings a subtle touch of theatre: a moon disc that advances across the dial as days pass, its pace matching the 29.5-day lunar cycle.

The moon phase display sits within a field of rich colour, available in black, blue or champagne, each tone sun-brushed to catch the light.

The design is balanced and deliberate: faceted arrow-shaped markers alternate with even-numbered Arabic numerals, while the hands taper cleanly to a fine point.

For this launch, TUDOR invited Jay Chou, musician and actor, to join the design conversation. His contribution can be seen most clearly in the champagne dial, where the moon glows through a dark aperture, gradually revealed as it waxes and wanes.

The result feels quietly expressive rather than ornamental, linking the watch to the East Asian appreciation of subtle contrasts: light and shade, presence and absence.

Chou’s creative input lends the piece a modern sensibility without disturbing the balance of the 1926 collection. It remains unmistakably TUDOR: elegant, practical, confident.

The Luna’s case and bracelet are both crafted from solid stainless steel. The seven-link bracelet, alternating between polished and satin-brushed surfaces, follows the curve of the wrist with comfort and precision.

The construction echoes TUDOR’s reputation for engineering integrity; strong, flexible and built to endure decades of wear.

Water resistance is rated to 100 metres, achieved through a screw-down crown and case back. Though discreet, these technical choices speak to the same principles that guided Wilsdorf nearly a century ago: reliability, longevity and refinement without ostentation.

Every Luna is assembled and tested at the TUDOR Manufacture in Le Locle, Switzerland. The facility brings together traditional watchmaking skill and automated precision under one roof.

Linked directly to the neighbouring Kenissi Manufacture, which produces the brand’s movements, it allows TUDOR to control every stage of production and ensure consistent quality.

This integrated approach has become one of the brand’s quiet strengths. It underpins the confidence that allows TUDOR to offer a five-year transferable guarantee, requiring no registration or periodic checks.

The 1926 Luna does not attempt to redefine TUDOR. Instead, it enriches what the brand already represents: craftsmanship grounded in practicality, beauty that emerges through proportion rather than embellishment.

At CHF 2,400, it sits comfortably within reach of collectors who value substance over spectacle.

The Luna is a watch to live with, not to keep under glass. A modern classic that connects technical skill with human rhythm, through the quiet motion of the moon across the night sky.