Tramelan Meets Fifth Avenue: Armand Nicolet at Windup New York 2025

Windup New York has become a bellwether for contemporary watch culture. It draws serious collectors and the simply curious into the same hall, letting the watches make their case in the hand.

This year marks the fair’s tenth anniversary, and Armand Nicolet is returning to Manhattan with clear intent. The maison will appear at the stand of Watch Gang, the community-driven platform that has introduced a new way for enthusiasts to discover and enjoy mechanical timepieces.

It is a smart pairing. One brings a century and a half of know-how from Tramelan. The other brings a large and engaged audience that treats discovery as part of ownership.

The setting is Center 415 on Fifth Avenue, a clean and well-lit space that suits objects built for close inspection. Doors open from midday, and the cadence is gentle enough that conversations can run their natural length.

If you are building a collection with an eye on craft and longevity, it is the sort of fair that rewards a second pass at the stand before you leave.

The message from Tramelan is continuity with momentum. Expect premieres that carry the manufacture’s core signatures forward, with finishing and ergonomics refined for daily wear.

Alongside them, you will find the references that tell the brand’s story, including the pieces that speak to its longstanding practice of restoring historic movements and housing them with modern assurance. It is a dialogue between roots and direction rather than past and present.

The booth team will be ready to walk you through the details that matter at this level: tolerances, surface treatments, crown feel, bracelet articulation and regulation standards.

Windup is large without being impersonal. The scale is significant, and the mood remains approachable. It is one of the few events where a visitor can compare a broad field of brands side by side and return later in the day for a second look under consistent light.

For readers who value time with a watch before deciding, that immediacy is the real luxury. You can set a piece on the wrist, let the minute hand move and form a view that no spec sheet can provide.

The Watch Gang partnership adds reach. It brings a broad base of enthusiasts who buy with curiosity and a willingness to try something new. For a house like Armand Nicolet, which earns trust through touch and conversation, that alignment is useful.

It introduces the manufacture’s craft to collectors who are ready to graduate from novelty to substance.

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